The Illust Story, team, and direction

So what's this all about?

The next digital transformation is underway and it’s
right on our doorstep. The best and biggest metaverse is the metaverse outside where we have a natural operating system to experience it. The physical world is an open canvas for implementing these formative technologies that establish trust, provoke new experiences, reward fan loyalty, and provide new utilities.

What's our experience?

Having generated over 3 billion media impressions for their augmented reality work with some of the largest artists, brands, and agencies, the founders bring a keen understanding of your fans and customers’ content appetite. The team’s expertise in all things web3, augmented reality, and customer engagement have driven results for NBCUniversal, Gillette, Paul McCartney, Facebook, Magic Leap, Snap, Coldplay, and more.

Press and Coverage

From crafting the first augmented reality NFT sale experience with the legendary super villain of hip hop MF DOOM to creating the first series of donated public art to the city of Athens, Illust works to make your experiences newsworthy.


Investors & Grants

Illust is supported by a group of Web3 OG’s, culture curators, artists, and protocols alike. With grants from Polygon, NEAR, and Tezos and the backers below, the Illust team is ready to bring its AR x Web3 platform to the world… literally.


From across the Atlantic to the woods
north of San Francisco, down to the beaches
of Southern California, the illust team
brings a diversity of experience and
understanding for where media and
technology is moving.

Rob McCarty (CEO) Emerging media and marketing expert published in Adweek, Digiday, and the Drum. With a foundation in marketing and immersive technologies, Rob's built multiple viral story and experiential design properties in the media technologies space.
Tim Prochak (CCO) pursuing the edge cases of technology and art is Tim's M.O. From interactive data visualizations for the UN to immersive show visuals for Paul McCartney. Tim balances an optimistic embrace of futurism with the tempered knowledge of decades of experience.
Will Ockelmann-Wagner (CTO) brings a wealth of code and process experience, and a belief that all things can be done with code, but only some things should be done right now.
Jordan Furbee (Controller & Operations) brings a wealth of experience from financial strategy to accounting marrying her experience with the largest tech companies to her involvement in start-ups.
Amy Madison Luo (Strategic Advisor) Partner at DIGITAL; former General Counsel of USDC. Amy practiced law at Ropes & Gray LLP (Private Equity), Paramount Pictures, Harmonix Music Systems, Major League Baseball, and Coinbase.
Future Rob (Engineer) Futurist with a keen eye for where things are moving and how to build them.
Chris MacPherson (Front End Engineer) Chris has an incredible mix of experience developing front end solutions for blue chip companies and start ups alike.
Gil Klein (Curator & Consultant) has advocated for blockchain technology in dozens of industries around the world. Gil believes that the de-centralization of blockchain technology puts art back in the hands of the artist, and the connoisseur.

With a keen focus on the end goal, the Illust team's diverse experience will position you for the future. Give us a shout to learn how.