Denver Walls 2 Years in a Row
In order to kick off the Denver Walls mural festival in Colorado, and to give concert goers to the renowned “Mission Ballroom” a unique experience, illust’s studio was employed to geofence a one-of-a-kind digital art sculpture garden bringing in works from Denver’s Museum of Contemporary Art and the surrounding community:
- Denver Walls + AEG curated the list of AR works to be displayed in the garden
- The Illust creative team optimized the digital works to be displayed in an AR format
- Denver Walls anchored the digital works on the AEG grounds using the “Illust studio”
- The Sculpture Garden was then moved (Via geofence) to the heart of Denver’s RiNo
- Visitors to the AEG venue were prompted to visit the exhibit
- The partner’s branding was visible across the web app experience
- 100’s of visitors activated the works across multiple venues in the city
- The experience is live to this day
- The experiences were then moved to other strategic locations around the city for the following years..
Artists Featured: Klara Vollstaedt, Wrld Space, Giant Swan, MEDIAH, Eceertrey, Planttdaddii, MCA
Results
Average time in AR:1min 25sec
Total AR Views: 1,138
Gallery Completion Rate: 63% of visitors
