The SXSW Activation held in March of 2022 was one of collaboration and community, where we released our core technology, Proof of Presence (PoP). We spent the time connecting with artists, curating deeper bonds with the Austin community, while also helping local muralists digitize their walls to be minted and placed on the Illust Discovery App.
One of our bigger takeaways was how community engagement with our app affected both the social and fiscal growth of the artists we collaborated with. This made us pause and reflect on the deeper transformation provoked by merging the digital and physical worlds. With over 3 minutes and 18 seconds of engagement time per AR experience, we’re witnessing a true emergence of mixed reality. Here’s more from our work with the Austin community:
Illust serves you, the explorer, the individual, and the company member who is active in the physical world. This is why our application of PoPs is so profound. By generating a PoP, you convert your activity and location data into an asset (NFT) owned by you! You are completely free to do with your data as you please and we’re working to provide partners that give you unique utility for these owned assets.
Some samples of this include:
- redeeming your PoPs for tickets
- redeeming your PoPs for mint-lists
- redeeming your PoPs for merch
- redeeming your PoPs for unlockable content
The list goes on. Our mission is to create an open, equitable, and decentralized AR metaverse with you owning your data, and PoPs are our first step in this future. If you also share in this vision, we’re in the process of raising a seed round with participation from some of the leading voices in art, technology, and web3. To request an investor deck reach out to Hello@Illust.Space

World’s Largest AI Driven AR Exhibition
Balanced Forces, a touring augmented reality art exhibition, will be crafting the world’s largest AI-driven AR art walk in support of the AI Film 3 Festival in Phoenix, Arizona. Works will be displayed through the medium of augmented reality throughout the festival grounds using illust’s AR Creator Studio.
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Illust’s 3rd year of producing Vibe Check, a festival dedicated to culture and technology…

Public Art in the City of Denver
Denver Walls mural festival has activated the illust AR studio to configure art walks for the residents of Denver around some of their key venues, the Mission Ballroom, and the RiNo Art Park.

AR Photo Contest Announcement
Into the Wild is an exploration of digital art in the physical world. Co-hosted by Mint Gold Dust and Illust, Into the Wild is about capturing moments in the world provided by digital creations.
Interactive AR Displays
Illust partnered with Chimpers, a fast growing brand, to deploy interactive AR displays to engage new audiences at the Las Vegas Licensing Expo in 2024