The SXSW Activation held in March of 2022 was one of collaboration and community, where we released our core technology, Proof of Presence (PoP). We spent the time connecting with artists, curating deeper bonds with the Austin community, while also helping local muralists digitize their walls to be minted and placed on the Illust Discovery App.
One of our bigger takeaways was how community engagement with our app affected both the social and fiscal growth of the artists we collaborated with. This made us pause and reflect on the deeper transformation provoked by merging the digital and physical worlds. With over 3 minutes and 18 seconds of engagement time per AR experience, we’re witnessing a true emergence of mixed reality. Here’s more from our work with the Austin community:
Illust serves you, the explorer, the individual, and the company member who is active in the physical world. This is why our application of PoPs is so profound. By generating a PoP, you convert your activity and location data into an asset (NFT) owned by you! You are completely free to do with your data as you please and we’re working to provide partners that give you unique utility for these owned assets.
Some samples of this include:
- redeeming your PoPs for tickets
- redeeming your PoPs for mint-lists
- redeeming your PoPs for merch
- redeeming your PoPs for unlockable content
The list goes on. Our mission is to create an open, equitable, and decentralized AR metaverse with you owning your data, and PoPs are our first step in this future. If you also share in this vision, we’re in the process of raising a seed round with participation from some of the leading voices in art, technology, and web3. To request an investor deck reach out to Hello@Illust.Space
11 Steps to Crafting A Successful Augmented Reality Campaign
We get asked time and time again, “What does the process look like to craft an augmented reality campaign”? After speaking with the team and other peers in the space, we found a lot of similarities in our processes (and some differences). The following is a step-by-step guide to help you plan and execute a
How to Move Through the Illust AR App
Welcome to Illust! You may have found yourself here because of an event, an artist hookup, a walk about town, or through one of our retail partners. At any point, you may land on one of the following components of the application: AR Experience Flow PoP and Claimable NFT Flow Map Navigation Layer or Quests
Four Seasons AR Docent Media Advisory
Illust partnered with the Four Seasons to present an augmented reality docent for their LOVE IS AN ART Gallery Exhibition. With works from Pablo Picasso, Joan Miro, Jeff Koons, Marc Chagall, MegZany, Risk, Mr. Brainwash, Gregory Siff, and Mesple, the hologram-powered docent is the first of its kind on the blockchain tied in with special proof of presence tokens for participation.
HACKATAO Remix Me MEET Milan Recap
The MEET Digital Culture Center, HACKATAO, and BREEZY Crypto Art Curation came together with Illust to produce an interactive map triggered by augmented reality and blockchain. Using Illust’s metaverse as a service tools, the installation performed exceptionally well and left audiences wanting more.
RiNo Recap for ETHDenver Installation
Infographic sharing more about the augmented reality map created for the city of Denver and the RiNo Arts District. Quality experiences, strong usage, and good times were all had throughout the installation at ETH Denver 2023.
ETH Denver Event Map + Supporting Sponsor Maps
The first interactive city map powered by blockchain and augmented reality. Come visit and explore different experiences that transcend the digital and physical world!